You can literally work anywhere! But is that good?

Interesting article from the NY Times about a company called LiveOPS - the next on-demand firm using individuals as independent consultants.  This company seemingly wants individuals who are motivated by the chase, by the competition of the sale.  But is that good?  Should companies be incentivizing such behavior, knowing that they might very well end up with stressed workaholics with work that is consuming their lives?  By workers who only care about selling the next insurance policy in order to increase their metrics?  I fear this is going to lead to unintended consequences -- a stressed workforce that collectively care little about the client AND who care little about the company.